For the services industry, first interaction with the staff makes or breaks your business, because they say first impression lasts long and that is a very valid statement. Prospective customers can make a decision to deal with you just by deciding if the presentation and behaviour of your receptionist or front office staff is good enough for them.
Qualification is not a very important criterion in this field. While a technology company may prefer a science graduate a publishing company may ask for a candidate with arts background. What is important is the candidate’s ability to convince clients about the employers’ services and to calm them down when they are volatile. Communication and presentation is the key here.